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The company donates a part of the total money collected on all policies sold, to SOS Children's Villages of India at the end of the year.
 
Max New York Life has been instrumental in changing the paradigm of life insurance in India. It is the first life insurance company in India to introduce cause related marketing. Children are at the very heart of Max New York Life's strategy. SOS Children's Villages of India is internationally recognized for its work in giving underprivileged children a wholesome life. The mission of SOS is "to help orphaned and abandoned children, by providing them with a family, a permanent home, education and strong foundation for an independent life." It's mission ties in with Max New York Life's philosophy of helping people secure the future of their near and dear ones.
 
MNYL employees at a painting competition at a SOS Village
 

Max New York Life employee visits to SOS Villages are organized regularly to generate a sense of ownership and involvement among employees.

Anuroop 'Tony' Singh, making an annual commitment to SOS
 

Max New York Life has also instituted the David Allen trophy for the Most Socially Responsible Student at SOS Children's Villages. David Allen, an employee of New York Life, has donated Rs. 50,000 towards the rolling trophy, which will be awarded to a student, of the Herman Gmeiner (SOS) School at Faridabad, who displays and shows caring and a social responsibility towards his/her schoolmates or on a larger stage.

Shortly after inception, Max New York Life saw Gujarat being devastated by a ruinous earthquake. The Max India Family and New York Life International contributed Rs.86.25 lakh towards the permanent care of children affected by the earthquakes in Gujarat.
Tsunami
 
More recently, in March 2005, New York Life made a donation of Rs. 17 lakh to SOS Children’s Villages of India for the long-term rehabilitation of survivors of the Tsunami disaster in Tamil Nadu. The funds will be used by SOS Children’s Villages of India for the reconstruction of permanent dwellings for fishing communities severely affected by the Tsunami waves in December 2004. A few weeks earlier, New York Life joined its joint venture partner Max India in making a donation of Rs. 75 lakh to the Prime Minister’s National Relief Fund. The Chairman of Max New York Life, Analjit Singh, met Prime Minister Manmohan Singh to personally hand over the cheque.

Shortly after inception, Max New York Life saw Gujarat being devastated by a ruinous earthquake. The Max India Family and New York Life International contributed Rs.86.25 lakh towards the permanent care of children affected by the earthquakes in Gujarat. 

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